Shift ONE is a Cape Town based digital and online media marketing agency

Website Design


 Good Website Design

Let’s dispense with all the technical aspects of good website design for now, and get down to the nuts and bolts. People tend to judge a book by it’s cover regardless what we like to think.

An ugly website that is difficult to navigate and tries to force itself on the visitor will kill your business quicker than you can say “bad marketing“.

What does a good Website Design look like?

A good website is a simple website. However, it takes a lot of hard work to achieve that simplicity.

If you sell seeds online, for example, you may have a catalogue of product that numbers in the thousands. How do you promote your product efficiently yet keep the clutter to a minimum?

A lot of market research, and a thorough understanding of the product and the target client. That’s what it takes to cut through the noise and present the product as simply and unobtrusively as possible.


Keep your good Website Design Simple

The key to a visually pleasing website experience is simplicity. People do not like to have to think when they’re online.

People tend to spend an average of 20 seconds on a website. The trick of good website design isn’t getting them there, it’s keeping them there.

You have to ensure that your website design is unintimidating, simple, and easy to navigate.

Know your Customer

Knowing your target market is essential to designing the right website. Men and women think and act differently when browsing online. Teenagers visit different platforms than 40-somethings.

Women like to browse, so if you sell clothes present your catalogue in a scrollable format that your visitor can look at without leaving the page. If you sell cars, on the other hand, make each image clickable because men like to explore and have no problem following links.


Writing for Websites

Here’s something you may not know: People scan written content and tend to only read the left hand side of the paragraph. Keep your key words to the beginning of sentences, and keep your paragraphs short.

Websites that are overly wordy are immediately intimidating to the visitor. Added to that, Google looks at the ratio between words and pictures, and calculates your rank accordingly.


Unit 2, Eden on the Bay, Cape Town, 7441

+27 21 554 2498 | +27 21 554 6234



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