Good Website Design
Let’s dispense with all the technical aspects of good website design for now, and get down to the nuts and bolts. People tend to judge a book by it’s cover regardless what we like to think.
An ugly website that is difficult to navigate and tries to force itself on the visitor will kill your business quicker than you can say “bad marketing“.
Keep your good Website Design Simple
The key to a visually pleasing website experience is simplicity. People do not like to have to think when they’re online.
People tend to spend an average of 20 seconds on a website. The trick of good website design isn’t getting them there, it’s keeping them there.
You have to ensure that your website design is unintimidating, simple, and easy to navigate.
Writing for Websites
Here’s something you may not know: People scan written content and tend to only read the left hand side of the paragraph. Keep your key words to the beginning of sentences, and keep your paragraphs short.
Websites that are overly wordy are immediately intimidating to the visitor. Added to that, Google looks at the ratio between words and pictures, and calculates your rank accordingly.