Shift ONE is a Cape Town based digital and online media marketing agency

Improve the Design of Your Website


Clarify the aim of your Website

So you have a website that you’re happy with. It may not be doing the job properly, but you don’t want to throw the entire thing away because you like it and it works for you.

Here are a few important and simple ways to redesign and improve your website.

A website that sells oranges shouldn’t have a picture of a girl in sunglasses lying on the beach as it’s home page. You may be surprised how easy it is to make this mistake, as people often try and capture a certain mood for their website, and end up confusing visitors.

Subtlety doesn’t really work in website design, so be clear, concise, and to the point.

Who are your Customers and What do they Need from your Website?

Make sure you’re talking to the right people, with the right language, on the right platforms.

It’s no good driving 1’000 people to your website with a catchy Twitter campaign when you run a nursing home, for instance.


Make sure that your Website’s SEO is Good

We cannot stress this enough. SEO, SEO, and more SEO!

Use Google Adwords to identify the keywords most often searched in your genre. Use these keywords as often as possible in your website design. Use them when naming images in your website design, use them in headings in your website design, stick them in everywhere you possibly can in your website design. See what we did there? It’s simple but it works.

Keep updating your website with fresh content. Introduce a blog. Have share and follow buttons that connect you to social media platforms.

Improving your SEO is not as difficult and time consuming as one may think.

Keep your Website Design Simple and Clutter-free

Remember, users don’t like to click too often. A few bold and intuitive links are important, but don’t forget that subconsciously we are all afraid of leaving a page and getting lost in the jungle of cyber-space.

Simple and intuitive website design is the key to keeping visitors on your website. You can’t convert visits into sales if you lose visitors due to boredom or confusion.



Unit 2, Eden on the Bay, Cape Town, 7441

+27 21 554 2498 | +27 21 554 6234



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